Thought I'd have a discussion about why did you play the game.
Personally, I didn't play it because it was an ES title. I played it because it looked very different to most MMOs. I've found my perfect traditional MMO (no matter how bad people say TSW is, I personally found it to be a masterpiece and it having the deepest buildcrafting since the original Guild Wars in a game, with amazing storytelling and a no-nonsense approach to dungeons), so stuff like Wildstar didn't really interest me.
ESO just seemed to have things MMORPGs have long lost and some things MMOs needed. A sense of adventure, your belonging in the world (not just your spot in a raid), combat which adds to immersion and not take away from it, and a plot which interests me.