http://forums.elderscrollsonline.com/en/discussion/157906/so-crowns-cannot-be-bought-yet/p2ZOS_JessicaFolsom wrote: »DogFaceInBananaPatch wrote: »So if I install Steam and buy one package (looks like I have to buy them all [Add All DLC to Cart]) I'll get a key that I can apply in my Account settings? As just mentioned I do not have Steam installed nor do I use Steam in anyway for any other games, including this one. I simply bought the game through Steam, got my key, and applied it to my (your) Account.
The way Steam delivers purchased codes, you will need to download the Steam client, yes. Once you purchase the crown pack you want, the code for it will be delivered to you via the Steam client. You can then take that code and redeem it in our account system: https://account.elderscrollsonline.com/