Are we still getting the Quakecon Crown sale?

ZOS_Kevin · August 10

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.

When a sale is actively live.
Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

JimFord047 · August 10

LOL, "it's not often we have sales, but were not having a sale!"

Do not need ANY of the 40th sales... I got them ALL at FULL Price over the 40 Years!

Crowns though, well, I Always get them to give to others for Gifts, Not going to need as many nowadays sadly the Online friends are reducing.... Yay! everyone left gets better Presents

Dithieon · August 10

It's possible the crown sale starts when the bethesda40 sale ends.

Sordidfairytale · August 10

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Since the invention of the answer, there have been five answers rated the most directly indirect, the most "I can't say, I'm just saying". This one left them all behind. The end.

Nemesis7884 · August 10

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

appreciate the feedback, but honestly discounting eso from 10 to 5 bucks that you can find on discount every other week somewhere is not exactly a huge benefit to anyone

ApoAlaia · August 10

Dithieon wrote: »

It's possible the crown sale starts when the bethesda40 sale ends.

To keep the same language going, it is more likely than not that if there ever is another crown sale it will take place after the bethesda40 sale ends.

Seraphayel · August 10

Sordidfairytale wrote: »

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Since the invention of the answer, there have been five answers rated the most directly indirect, the most "I can't say, I'm just saying". This one left them all behind. The end.

This official response is actually baffling. I think this is one of the worst things I've read from a ZOS official in a very long time.

ApoAlaia · August 10

Seraphayel wrote: »

Sordidfairytale wrote: »

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Since the invention of the answer, there have been five answers rated the most directly indirect, the most "I can't say, I'm just saying". This one left them all behind. The end.

This official response is actually baffling. I think this is one of the worst things I've read from a ZOS official in a very long time.

My educated guess is that the relevant department - I remember job listings for FO76 specifically for monetisation, I guess is the same in ZOS? - keeps anything regarding monetization 'very close to their chests' and the community team is just not at liberty to disclose.

ZOS_Kevin · August 10

ApoAlaia wrote: »

Seraphayel wrote: »

Sordidfairytale wrote: »

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Since the invention of the answer, there have been five answers rated the most directly indirect, the most "I can't say, I'm just saying". This one left them all behind. The end.

This official response is actually baffling. I think this is one of the worst things I've read from a ZOS official in a very long time.

My educated guess is that the relevant department - I remember job listings for FO76 specifically for monetisation, I guess is the same in ZOS? - keeps anything regarding monetization 'very close to their chests' and the community team is just not at liberty to disclose.

Yeah, pretty much this. We've noted this before, but we cannot talk about sales timing or anything in that nature.

Haenk · August 10

ZOS_Kevin wrote: »

Yeah, pretty much this. We've noted this before, but we cannot talk about sales timing or anything in that nature.

Which is - from a business side of view - completely understandable.

Magic_Charmer · August 10

VileNord wrote: »

Magic_Charmer wrote: »

The standard price for Crowns is widely seen as too high compared to the digital rewards available in the store. Management might think players will eventually buy them anyway, but they are making a fundamental economic mistake.

Customer attrition analytics, players ARE buying crowns anyway. Just like Las Vegas has done, Microsoft calculated an increase in profits if they let the customers with little disposable income fall off while they focus on extracting more money from the customers that can afford it. Last week I spent $300 on crown crates just so I could get enough Mad God's Monarch Flocks to fill an entire garden. I'm a fool with my money, but I am not alone and Microsoft is banking on the housing whales. I would guess most of ESO's crown sales are due to housing & furniture FOMO.

Unfortunately for all of us, customer attrition is only a Band-Aid covering up the fact that you cannot have an economy which grows in profit indefinitely. At some point we are going to be living under technological feudalism wherein corporations no longer care about profit because they own everything.

Hey @VileNord , thank you so much for this incredibly detailed explanation and your sharp insights!
Your breakdown of customer attrition analytics and the 'whale-focused' strategy makes perfect sense from a corporate perspective, even if it’s frustrating for us as players.
Your outlook on tech-feudalism is deeply thought-provoking.
Also, thanks for your honesty!

Spending $300 to fill a garden with Mad God's Monarch Flocks is the ultimate proof that Microsoft's strategy works perfectly!
At least your garden must look brilliantly insane now.
Appreciate you taking the time to share this perspective!

RagnarSw · August 10

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Hey Kevin you say you dont normally run multiple sales, but history shows more often than not you run crown sales and base game sales at same time. Infact they're usually same news story so I am confused

https://www.elderscrollsonline.com/en-us/news/post/67303

https://www.elderscrollsonline.com/en-us/news/post/69111

https://www.elderscrollsonline.com/en-us/news/post/67885

https://www.elderscrollsonline.com/en-us/news/post/66499

https://www.elderscrollsonline.com/en-us/news/post/65251

I mean I can keep going but point should be received. It seems like the crown sales and not having other sales is something new to this year.

Lagzee · August 11

Needless to say this is another huge mistake during a very fragile time for the game. And im just not sure why zos keeps making these strange choices and then giving vague responses.

Like ok, you cant talk about sales. But considering the ridiculous amount of dooming surrounding eso, due to recent events, and so many players now being worried about the future of eso, and being on the fence about playing, couldn't we make an exception here and talk about it?

Or better yet, cant you guys just not do things out of the norm like this? There is no good time to not do a crown sale that has always happened, but this is probably the worst time. People have grown to expect this sale, because we always have it. And when the future of the game is perceived to be uncertain, by some players, things like this just make it worse.

Its the same thing with the warden refresh. Idk whats happening but I hope im wrong and we get a sale right after quake con.
Its just a strange thing to do, and the timing is really bad. And the response is vague. This could be an easy win, and i hope it turns into that.

@ZOS_Kevin @ZOS_JessicaFolsom

PoveusRonin · August 11

When an answer stating they don't do multiple type of sales/events is given and immediately able to be disproved, the non answer to me reads they were not planning the sale this year. That may change with the influx of complaints and maybe that is why they gave the non answer that way so they can change their mind and save face.

MidnightDuel · August 11

RagnarSw wrote: »

ZOS_Kevin wrote: »

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Hey Kevin you say you dont normally run multiple sales, but history shows more often than not you run crown sales and base game sales at same time. Infact they're usually same news story so I am confused

https://www.elderscrollsonline.com/en-us/news/post/67303

https://www.elderscrollsonline.com/en-us/news/post/69111

https://www.elderscrollsonline.com/en-us/news/post/67885

https://www.elderscrollsonline.com/en-us/news/post/66499

https://www.elderscrollsonline.com/en-us/news/post/65251

I mean I can keep going but point should be received. It seems like the crown sales and not having other sales is something new to this year.

From a marketing perspective, "sales" and other "discounts" are traditionally part of a larger promotional campaign that often includes some form of advertising. This year ZOS wasn't part of any Quakecon promotion, but ESO did join in the Bethesda 40 promotion, which is more closely aligned to the greater Elder Scrolls IP/brand. In that context, a "sale" on Crowns doesn't necessarily fit within a marketing campaign promoting Bethesda generally.

As @RagnarSw has pointed out, past ESO promotions were obviously multifaceted campaigns, which included simultaneous discounts (i.e. "sales") on Crowns, the base game, and even Chapters, when they were a thing. Likewise, the in-game Crown Store often has it's own discounts related to in-game events and new content, like the recent new Thieves Guild and Sheogorath stories. Perhaps it would have been better said that ZOS doesn't normally run multiple, competing promotions, which can include sales and discounts.

The real issue here is that over the years players got used to a regular and predictable series of promotions. Players have come to expect and rely on Crown "sales," game discounts, and free trials of ESO+ at certain times of the year, which historically aligned to the roll-out of new game content and external events, like Quakecon. The shift from Chapters to Seasons has not only changed the cadence of new content development and its release, but it's now directly affecting players' wallets.

While ZOS never announced "sales" ahead of time, savvy Players knew roughly when they could save real-world money on buying in-game currency. Most unfortunately, the lack of a Crown Sale during Quakecon breaks with the traditions players have come to expect over a very long time. Such sudden changes, without explanation or advanced notification, create uncertainty and potentially animosity for a beloved game at a time when there is already so much upheaval and uncertainty in real life.

Meanwhile, let's hope there's a new promotion announced soon that does include a sale on ESO Crowns at a discount.

IviRo · August 11

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

I'd like to point out that in previous years, Bethesda's celebrations didn't stop you from holding sales. There's definitely something else going on here—it's not just Bethesda's 40th anniversary.

Seraphayel · August 11

RagnarSw wrote: »

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Hey Kevin you say you dont normally run multiple sales, but history shows more often than not you run crown sales and base game sales at same time. Infact they're usually same news story so I am confused

https://www.elderscrollsonline.com/en-us/news/post/67303

https://www.elderscrollsonline.com/en-us/news/post/69111

https://www.elderscrollsonline.com/en-us/news/post/67885

https://www.elderscrollsonline.com/en-us/news/post/66499

https://www.elderscrollsonline.com/en-us/news/post/65251

I mean I can keep going but point should be received. It seems like the crown sales and not having other sales is something new to this year.

The entire official response to this topic makes no sense. I know they are obliged to say certain things and it's not the communicator's fault, but I find this rather infuriating than ensuring / clarifying. And overall it's just a huge disappointment.

Jaimeh · August 11

I also hope we will get a sale. Please ZOS don't break this tradition!

Thoriorz · August 11

Well, I wanted to buy 21k Crowns during the sale so I could change my character’s name and gender, and also buy West Weald for one of my alt accounts (I don’t have ESO+ there), but it turned out that the money will just stay in my wallet. Sorry, ZOS, but no sale = no money for you. It’s that simple...

agelonestar · August 11

ZOS_Kevin wrote: »

ApoAlaia wrote: »

Seraphayel wrote: »

Sordidfairytale wrote: »

ZOS_Kevin wrote: »

AlienatedGoat wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

They're usually silent on the subject of crown sales. That's not much of an indicator.

This is accurate. We normally do not comment on sales. If we do, most of the time it's to note on of two things.
When a sale is actively live.

Or to note we cannot comment on a sale. Please make sure to keep an eye on our social channels for future sales updates.

In this case, please make sure to keep an eye on our social channels for any future crown sales announcements.

Also, we don't normally run multiple sales actively at the same time. Currently, the only active sale is the Bethesda 40 anniversary sale.

Since the invention of the answer, there have been five answers rated the most directly indirect, the most "I can't say, I'm just saying". This one left them all behind. The end.

This official response is actually baffling. I think this is one of the worst things I've read from a ZOS official in a very long time.

My educated guess is that the relevant department - I remember job listings for FO76 specifically for monetisation, I guess is the same in ZOS? - keeps anything regarding monetization 'very close to their chests' and the community team is just not at liberty to disclose.

Yeah, pretty much this. We've noted this before, but we cannot talk about sales timing or anything in that nature.

hahahaha this made me chuckle.

I worked a few years in gaming. Our monetisation people were kept in hermetically sealed environments, kept away from the germs of mere mortals and only permitted to stretch their legs at midnight under close supervision.

You probably think I'm joking......

James-Wayne · August 11

I still have 36k from the last birthday sale so I'm going to make it last incase they never come back.

Ive never bought full price crowns in 10+ years I'm not about to start now.

MidnightDuel · August 13

The Bethesda 40 base-game promotion ended, but still no sale on Crown packs. It's a pitty.

xencthlu · August 13

This break from long established tradition immediately after studio-wide layoffs is deeply, incredibly concerning. It's made worse that our community rep doesn't acknowledge it is a break.

I know the lack of sale has lost Zenimax real money they would have otherwise been able to count on, because it dissuaded me from making purchases. I would have gotten Grand Topal and Linchal if the sale had happened. I know I'm not unique. This is also giving me pause about other purchases I intended to make; if I can't count on crown sales happening at the times they have for years and years past, then I have to be much more cautious about what I do spend my remaining crowns on.

I hope someone reconsiders. A late sale is better than missing an entire quarter.

MidnightDuel · August 13

xencthlu wrote: »

I know the lack of sale has lost Zenimax real money they would have otherwise been able to count on, because it dissuaded me from making purchases. I would have gotten Grand Topal and Linchal if the sale had happened. I know I'm not unique. This is also giving me pause about other purchases I intended to make; if I can't count on crown sales happening at the times they have for years and years past, then I have to be much more cautious about what I do spend my remaining crowns on.

I'm being extremely selective with Crown purchases right now too. There are new and returning items that hit the Crown Store today that I would have purchased had there been a sale on Crown Packs last week. While some of the items are cheaper for ESO+ Members, the dicount isn't so attractive during all the uncertainty.

Elvenheart · 3:58AM

Seraphayel wrote: »

Nemesis7884 wrote: »

Twohothardware wrote: »

The fact noone from ZOS is responding and just saying what's up says something is up.

could be an order from msoft...no more crown sales, only fully price...which would i think massively hurt crown revenues and make ppl tune out / not commit anymore even faster

Not once did I buy Crowns for full price and I never will and I'm certain most other players are the same. So ending Crown sales would be a horrible outcome for their revenue.

Same.

Felkara · 4:40AM

MidnightDuel wrote: »

xencthlu wrote: »

I know the lack of sale has lost Zenimax real money they would have otherwise been able to count on, because it dissuaded me from making purchases. I would have gotten Grand Topal and Linchal if the sale had happened. I know I'm not unique. This is also giving me pause about other purchases I intended to make; if I can't count on crown sales happening at the times they have for years and years past, then I have to be much more cautious about what I do spend my remaining crowns on.

I'm being extremely selective with Crown purchases right now too. There are new and returning items that hit the Crown Store today that I would have purchased had there been a sale on Crown Packs last week. While some of the items are cheaper for ESO+ Members, the dicount isn't so attractive during all the uncertainty.

Same here. The lack of a crown sale or comment on it among a lot of other issues lately makes me quite worried. Would have normally picked up crowns had they gone on sale. But this just seems like another red flag to add to the list and at what point does that mean not investing in the game further.

Seraphayel · 7:39AM

Usually always bought 15k or 21k Crowns during the sales, three times per year. I'd rather not buy any Crowns altogether if you don't do sales anymore.

DragonRacer · 11:43AM

Adding my voice to the others chiming in to state that I always tend to drop $100-200 per Crown sale on the big 21,000 Crown packs. And I ONLY purchase them when on sale. Otherwise, my Crowns in between come from my 6-month ESO+ auto-renew twice a year.

To see, for the first year since I've been playing (which is 10 years now), the usual August sale not occur after all the poor news is deeply concerning.

I would have still spent $100-200 this month to restock as my Crowns are low. But seeing as there is no sale, I will be saving that money for purchases elsewhere (whether discretionary or just holding back and only spending it on essentials like groceries and gas). So, while this is troubling and sad, I suppose this technically saves me some money in the long-run.