Text Breakdown Of ALL The Data Below - Video version Available If Desired. (5min)

Some players dismissed the recent event rewards as low-value, specifically focusing on the drop in price for style pages, recipes, and patterns. To see if these parcels are actually worth farming, I conducted 6, 60 minute farm runs (opening 60 parcels per hour) while excluding all style pages, recipes, and patterns from the data to account for market fluctuations and randomness. I also did not include the gold gained from looting the boss, breaking down or selling those items and materials either. This is JUST parcels.

Even without those high variance items, the results prove that these parcels offer consistent, high value returns. Just within items that have lower per item ticket value, than a super expensive pattern or motif.

Also, clearly the event is over. This is primarily about the perspective of items and their value, and can be used in other aspects of the game as well. BUT Jubilee and Zenithar will be back in the future, so make sure to check if they allow this farm in the following iterations. And get at it. ^.^

The Methodology:

Data set: Six 1-hour test runs.
Exclusions: All style pages, recipes, and patterns (to maintain a baseline of "staying value").
Inclusions: Crafting materials, unopened treasure maps, companion gear, and crafting research scrolls.

Hourly Gold Results:

Run 1: 307,000g
227,000g in materials
31,000g in unopened treasure maps
44,000g in companion gear
5,000g in crafting research scrolls

Run 2: 259,000g
188,000g in just materials.
30,000g in unopened treasure maps.
34,000g in companion gear.
7,000g in crafting research scrolls.

Run 3: 295,000g
178,000g in just materials.
20,000g in unopened treasure maps.
87,000g in companion gear.
10,000g in crafting research scrolls.

Run 4: 219,000g
151,000g in just materials
28,000g in unopened treasure maps.
40,000g in companion gear.

Run 5: 208,000g
167,000g in just materials.
23,000g in unopened treasure maps.
10,000g in companion gear.
8,000g in crafting research scrolls.

Run 6: 180,000g
115,000g in just materials.
24,000g in unopened treasure maps.
22,000g in companion gear.
19,000g in crafting research scrolls.

(Note: Data for run 6 appears significantly lower due to variance, but the average hourly value across all recorded runs was 244,000 gold per hour excluding the high-value cosmetic items. And when I was not recording this data in a way I could present prior, it was similar across many other hour runs.)

Why these items retain value:

Crafting Materials: These are essentially raw gold in item form. They have high turnover rates and can be sold in minutes if priced correctly and sold at high traffic trade posts.

Unopened Treasure Maps: A consistently high-demand commodity in the economy, with the random chance to be a high value map with rewards which are high in demand.

Companion Gear: Prices vary, but there is always a baseline demand, and items can be held for later sale when the market favors sellers. (Especially if/when more companions are released)

Research Scrolls: Always in demand and provide a reliable floor price thanks to the Writ Voucher vendor system, and players wanting to speed along their master crafter research.

Conclusion: Don't be scared away by misinformation regarding these drops, or made to think only high ticket items are worth farming for. Even ignoring the "jackpot" style items, the passive income generated from these materials makes farming them a very viable way to build your gold reserves. My strategy is to store the high value cosmetic/collection/knowledge drops for a few months and sell them once the market saturation from the event clears.

You can also use this knowledge to farm these items directly, especially materials. Mats are always a solid way to ensure gold income!
GL HF!

-ESO Feanor

https://www.youtube.com/watch?v=oio-gYQ5Reo