For years, we've been getting easier and easier content that doesn't require anything from the player — it just holds your hand with "click here to claim your reward". Most events were simply about showing up.
Finally, after all these years, we've gotten something interesting, engaging, and highly social. For me, this is a wonderful breath of fresh air. I'm not saying every event should be like this, but it's great that there's AT LEAST ONE! Congratulations ZOS, awesome job!