Maintenance for the week of July 6:
• PC/Mac: No maintenance – July 6
• ESO Store and Account System for maintenance – July 8, 10:00AM EDT (14:00 UTC) - 12:00PM EDT (16:00 UTC)
It's probably for account security reasons. They don't want getting someone getting either of their accounts hacked and then being able to unlink easily. It likely gives them a chance to double check the account for suspicious activity before unlinking to ensure it isn't a hijacked account.