I want to share a few ideas that I think will make having ESO+ worth having, at least for me.
1) Remove fees from wayshrines. As a free player I am okay with the current system where I have to pay to use a wayshrine if I am not starting a wayshrine. But why should I have to pay when I have ESO+? I do not think I should. It makes sense to me that one of the perks of paying real money for ESO+ is that I will not have to ever pay for any wayshrine ever so long as my ESO+ is in effect. I'd port all over the place like a madman if I didn't have to pay for wayshrines all the time. I'd stay in the game longer, do more content and not feel so exhausted like I do now needing to spend time running to a wayshrine or just porting from one zone to another by way of housing to get where I want to go.
2) Dedicated Daily Crafting Writ area. Instead of picking one of the Overland crafting locations to complete our Daily Crafting Writs I think we should have a special micro-zone for crating with its own waychrine and turn in crates. We port to the special crafting zone where all the Daily Crafting Writs are automatically accepted upon arrival then all we need do is do them and turn them in or abandon them if we change out mind. All the crafting stations are organized around the wayshrine with the turn in crates next to each crafting station. Boom! Done and gone without all the running around that we have to do now. Free players will still craft as usual.
3) Reduce the cost of ESO+. $15 a month is so 2004. Other MMOs have learned to increase their memberships by reducing the monthly cost from $15 a month to $10 and even $7. Of course reducing the cost of ESO+ would also mean there would no longer be any discounts for paying for multiple months at once. A more uniform pricing structure would, I think, give customers peace of mind when it comes to spending money on ESO. PLUS, with this new Battle Pass-like season model I think it would encourage players to spend that extra $30 to buy seasons. With the cost everything skyrocketing since January 20, 2025 it would help for customers to NOT have to spend so much on trivial luxury services like a video game.
4) Toss in a few extra Crowns. 1650 Crowns is pretty darn good but nothing in the Store costs 1650 Crowns. 2000 Crowns would be even better. Imagine getting a flat 2000 Crowns with ESO+ where you can actually buy items offered in the Store that cost...2000 Crowns. I imagine that would be better than what we have now.
Give it some thought, ZOS. Let me know what you think.