I just spent hours trying to figure out how to get a guild trader for my tiny guild and still came away confused. Honestly, I feel like giving up. How do I sell a handful of items without turning it into a full time job, and without spending more on traders and fees than I make from selling them?
Other MMOs solved this years ago:
- In World of Warcraft, you walk up to the auction house NPC and instantly see every item listed across the server.
- In Final Fantasy XIV, the market board works the same way: one interface, all goods.
- Even older titles like EverQuest II or Star Wars: The Old Republic let you search globally and buy directly.
- And the original EverQuest, now over a quarter of a century old, has a universal in‑game search and all traders in one area.
ESO, on the other hand, forces players into a system that feels like organized chaos:
- You must bid on traders, but there is no way to know how much is enough. The system gives no guidance, so you are left guessing. Lose the bid, and you are locked out until the next week, only to blind bid again and lose again.
- There are 288 traders scattered across the world. Do I really need to port around endlessly just to figure out who to bid on and what the going rate even is?
- If you bid on multiple traders and win more than one, what happens? The rules are unclear, and the process feels like trial and error.
- On top of blind bids, ESO already takes a percentage cut when items sell through traders. The costs stack up fast.
- Running zone to zone, checking kiosks in obscure corners, is tedious. After 20 minutes and 10 ports, I usually give up. Who thought this would be a fun way to play?
- Worst of all, the system is basically UNUSABLE without third party websites and add ons. This is the only game I know where you cannot search for what you want inside the game itself. I am not going to check 288 traders in places I do not even know exist just to find a widget for my house. How do console players or anyone without add ons buy anything?
Meanwhile, players who just want to sell or buy a few items are left behind, or they are forced to join a so‑called
“trading guild” where they are charged a weekly fee so the guild can pay the trader’s extortion bids. I have been in these guilds, and their entire focus turns into generating enough gold from members to cover the exorbitant blind bids required to keep their trader from week to week.
The result is a system that feels less like a fair economy and more like racketeering. Bid more, wait a week, try again, repeat the cycle. Whether you give up or join a trading guild, the design drains gold and time instead of making trading accessible.
I am posting this because I want to understand how this benefits the game. From where I stand, it looks like a full time job with no clear path for regular players to participate.
Why hasn’t ESO adopted a universal auction house like every other MMO figured out years ago?PS:
Another frustrating thing is not being able to tell if an item is sold before going zone to zone and checking each vendor. I want mundane runes, not an
“around the world in 80 minutes” race to try and find someone that still has them after checking the
third party website to see who even had them.
Edited by Furyous on December 3, 2025 6:17PM