Maintenance for the week of October 6:
• PC/Mac: No maintenance – October 6
• ESO Store and Account System for maintenance – October 7, 6:00AM EDT (10:00 UTC) - 4:00PM EDT (20:00 UTC)
I guess enough people have unsubbed to worry them, it's half price for the next few days. That is, if you're not on Playstation
I do not think for 1 second they are worried about unsubscribers, this is just another way to make money from this ongoing event and the mass of crud it produces, over filling inventory space. Usually they give a weeks free ESO+ but now, they are charging for it.
This CLEARLY shows the disdain the powers that be feel about their "Cashcows"... I mean players!!!