It's account wide. The being able to make any race under any alliance that is. The extra thingies in the pack I assume are a one time thing.
I love & appreciate the answers, soooooooo happy. I was convinced I was going to get a stream of 'didn't you read the description it is clearly per character' you idiot type answersYou'd need multiple 'alliance change tokens' if you wanted to move more existing characters, but it is account wide so you can make new characters of any alliance.
I've been told the race change token also functions as an appearance change token, if you decide to keep the same race. That would make it a good price vs. the appearance change token directly.
Also to note that Any Race Any Alliance is an account unlock, so you can't buy a second one once you've unlocked it (unless you are gifting it to another account)
Necrotech_Master wrote: »i think this upgrade mattered a lot more before one tamriel where faction had an impact on pve
now its more of a personal preference or pvp-related choice (or like me who was just in the habit of making all AD toons from pre-one tamriel era lol)