Gifting is a feature that must be unlocked. If you are a new player, you need to become an ESO Plus member or make a Crown Pack purchase and wait 30 days in order to gain the ability to gift.
I bought and activated ESO on the 7th November and took out the ESO+ subscription same day. It's now the 15th November and every time I log into the game I have a notification
( reporting that Gifting will be unlocked on your account in 30 days )
I'd have expected the number of days to decrease daily but no it still shows 30 days, is this normal or is it broke ? . To be honest I'm not too bothered about gifting right now but I'm fed up seeing the same notification every time I log on.