Just unsubbed yesterday even though I have 13 days left, big chunk of the huge guild I came with have decided to do the same, as well as a bunch of people I know who play the game, gaming communities, people on forums, etc.

It's a good game, but it's not much different from any other fantasy MMO out there, and certainly doesn't have enough content or uniqueness to justify a sub fee.

All I have to say is do f2p right devs, because it's going to inevitably happen in a half a year or so. You've made all the same mistakes as SWTOR up to this point (relying on franchise name, making popular single-player game into MMO, massive production costs, choosing a sub fee), but you'll have my business back if you implement f2p in a good way. I know thousands and thousands of other gamers feel the same.