Maintenance for the week of March 16:
• [COMPLETE] ESO Store and Account System for maintenance – March 18, 6:00AM EDT (10:00 UTC) - 4:00PM EDT (20:00 UTC)
I've not been able to get this to activate, either. I tried relogging and returning at a different time to see if it was just instance bugged. But, it seems all returned the same results.