Maintenance for the week of March 16:
• PC/Mac: No maintenance – March 16
• ESO Store and Account System for maintenance – March 18, 6:00AM EDT (10:00 UTC) - 4:00PM EDT (20:00 UTC)
I've been wondering the same thing. I thought it was supposed to start at 11EDT, about an hour ago. Tried restarting console and game but still shows regular prices.