At this point I think we need, as a playerbase, to logically come to two conclusions where server performance is concerned.

Either Zos is just not capable of fixing issues because they simply lack the knowledge or talent to do so.

Or

They do know how and simply don't because it would either cost far too much, or they'd have to shut down for a few weeks and are terrified of letting a single potential penny slip through thier fingers.

Neither one of these are good for the health of the game or it's players.

I cannot imagine a scenario where they (the employees of the company) don't want the game to be the best it can be. Personally, I believe it's just money. I think Zos just doesn't reinvest back into the game outside of new content and crown store. I'm willing to bet any resources allocated to fixes or infrastructure are looked at as revenue loss purely, and not a sound investment for the longevity of the game.

I think we as players need to take a hard look at recent events and this first round of performance "improvement" and realize what a spectacular failure it's been. I don't think things will ever get much better. That's not a referendum of the devs or employees, I just don't think they are given the resources to do what needs to be done. Not for a lack of funding, but because that funding isn't reinvested into anything but a pure profit outlook. And to those who say "different teams", why is it the cost of these performance improvements have come at the cost of dungeon content? It may be different teams, but I'm willing to bet they are shared resources. We can logically assume that any improvement will come at the cost of content.


*This shouldn't need to be spelled out, but this is opinion and speculation on my part.