The TL;DR is that you are failing.
You are failing the gamer/consumer which will ultimately lead to failing your share holders. Please, please... get back on course ASAP.
This coming April, yes, VERY soon, will be the 5 year anniversary of TESO PC launch. That is quite the accomplishment and yet the current "playability" of TESO is arguably the worst it has been in that entire timeframe. Anyone that has entered Cyrodiil in the past year already knows that the latency/lag/input lag (all of the above) is meme-worthy. I will link a video or two below in which you can actually see 8 to 10 button clicks registering on the skill bars, but never actually firing the skills. Also, characters basically beginning skill animations, but then abruptly stopping... over and over... with no skills ever actually firing.
Again, the above will be nothing new to anyone that has played TESO in the past year. However, this is now also spilling over into "every day life" (PvE zones) of the game. I can no longer visit a guild trader without having to click multiple times just to begin dialog with them. Then, when dialog finally does open, the amount of time for searches to actually complete is almost as meme-worthy as Cyrodiil play. In fact, much like in Cyrodiil, even opening a simple door to enter a bank in, say, Craglorn for example, is often taking multiple clicks and several seconds to complete. Even mounting sometimes takes multiple clicks to perform in PvE zones. (We will not even discuss "perma-combat" and walking from Drakelowe to Glademist due to not being able to mount in Cyrodiil.) Even clicking "send" on a mail with a couple attachments, regardless of where in the game world I am, can often just "hang and take 5-10 seconds to complete.
In short, there is no amount of "pretty", no amount of great story-telling, and no amount of dragons that will retain what I imagine will be a large influx of new players when Elsweyr launches later this year IF the game performance is still as it currently is. If someone like myself, with the insane amount of hours logged in to TESO since original launch, is on the edge of uninstalling due to the current performance... How much more readily will a new player quit if they find the game to be virtually unplayable a majority of the time?
In closing, I realize that the above is really harsh-sounding. Please realize that if I simply "hated the game", I would not be here making a post and, certainly, would not have the time and money invested in that I do. I WANT this game to succeed in every way possible. I LOVE it! I'm simply pointing out what should be obvious and imploring anyone involved with the power to exact positive change to do so in time for what SHOULD be the most successful Chapter in TESO to date.
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Both of the videos below were recorded in non-primetime Vivec Cyrodiil.
I could provide video of the PvE zone "lag" mentioned above, if needed. (I simply do not currently have any recorded.)
No less than 8 clicks of the ultimate (as seen on the skill bar) while neither CC'd or negated with the skill never firing...
https://youtu.be/6GH_1qRDdMQ
General lag/latency/skills not firing on a typical day of open world PvP.
https://youtu.be/9vJGN4AV2M0
Note: Before anyone says anything involving "addons"... Please be aware that I have played TESO with absolutely no addons installed (as well as tested LUA memory usage during play) just to be sure that is not an issue. Performance did not change; neither did it change with turning effects/graphics down to archaic levels. (Additionally, Action Duration Reminder addon is on in the videos to further show skills are not firing, as the timers are not running. The fact that stats, such as magicka, are not going down during spam-casting moments of Rapid Regeneration, for example, indicates that ADR is not incorrect. Skills are simply not firing.) I have also switched from Comcast cable internet to 1Gig symmetrical fiber in the last year... just in the name of checking that possibility as well. (The connection tests at 948 MB download & upload with 4 to 6 pingrate to the test server, as expected.)
My PC specs are...
Intel 8700K CPU, 16Gb (3200) RAM, M.2 SSD (OS) w/ ESO isntalled to separate SSD, and nVidia 1070 GPU.
Secondary PC is AMD 2700X, AMD 580 GPU with basically the same surrounding specs as the Intel PC.
Both PCs run updated Windows 10 Pro with up-to-date BIOS and drivers (including manually downloaded Chipsets from manufacturer websites).
@ZOS_GinaBruno@ZOS_JessicaFolsom