Different departments care about different aspects of the game.
https://www.youtube.com/watch?v=cpbbuaIA3Ds 
A_Silverius wrote: »I mean, we got murkmire for free didn't we. So I'd say it's a balance between Money and the Player, although that's starting to drop since we ain't getting more freebie crates anymore. Wish I could say they cared more about the lore though..