Oops, already dropped $70 CAD on the digital collector's edition pre-order.
In all seriousness though, the price is indeed steep, but that is a decision made from marketing, not the devs.

CyberOnEso wrote: »Pretty easy decision for me.
I have played around 6000 hours of this game, around 2000 per chapter. (2000 before chapters were a thing)
I have averaged 30 hours on every game I own, taking an average cost per game of £25 gives £0.833 per hour vs £35 per expansion with 2000 hours play time £0.0175 per hour of playtime.
Also necromancers are cool.
IronWooshu wrote: »Anthem looks cool but dunno how involved I will be with that game, I am pretty happy with ESO as my MMO fix, Black Ops 4 as my FPS fix and have games like Spiderman to revist, Horizon: Zero Down to beat, God of War and other great single player games that I don't have any time for two MMO's.
Answer: My $$$ and ESO.

IronWooshu wrote: »Anthem looks cool but dunno how involved I will be with that game, I am pretty happy with ESO as my MMO fix, Black Ops 4 as my FPS fix and have games like Spiderman to revist, Horizon: Zero Down to beat, God of War and other great single player games that I don't have any time for two MMO's.
Answer: My $$$ and ESO.
lordrichter wrote: »Already purchased. They made it hard (website crashed) but I managed to get it done.
I think you really need to reconsider the cost of these DLC. It's almost the full price of a new game. You have Anthem and BDX right on the horizon that cost $59. This costs $39. The question I ask myself is do I spend $40 on a DLC or $60 on a full NEW game.
eklhaftb16_ESO wrote: »For the kind of money they're asking in EUR, I could have some 40 draught beers in a pub, or 60 bottled ones off the shelf in a supermarket. How does that translate to entertainment value?
(Yes, I tend to translate any price into beer. Yes, it's a weird habit.)
But at least ESO doesn't ruin my liver, right?
Actually I agree with this.
With ESO you:
1. Buy a base game.
2. Have many QoL restrictions if you don't subscribe. And subscription for 1 month is the entire year for N and its online service for all online games.
3. Have so many micro/mid transactions outside of the base game. Many costumes, trinkets, colours, tokens, houses... all require real money.
4. Many stuff is locked in the gambling boxes and are openly advertising people to waste money on the trivial items hoping to get "exclusive" mounts.
5. Housing is mostly an expensive hassle, decorate-with-crown items. Advertised as a "free" update, housing was a Trojan horse, that got more people hooked and cashed much more than a paid DLC.
6. New Chapters cost like a full new game (depends on the title, but you're close).
7. Finding people, BG matches and big Cyrodiil battles outside of prime time takes, well - time or is barely there.
8. Game has lag (PVP), instabilities and obvious bugs that take weeks or months (major updates) to iron out. New ones get introduced with new updates so it's almost a never-ending cycle.
So yeah, I understand MMO games require constant flow of money. BUT, we pay the base game, we subscribe every month (optionally, right, but every serious ESO player WILL have to do it for the sake of QoL). But it's not enough. They want more with so many crown store items AND extremely overpriced housings AND loot boxes AND new Chapters that cost almost like a new game. It's so overpriced that I feel overwhelmed after being on the "other side" where you buy a game that works out of the box, 1y online service and that's it.Like seriously, I think we are sponsoring their budget for making new IPs or whatever... not ESO.
Ryath_Waylander wrote: »Wow you lucky fishWhere do you live? I can only get 16 Draughts for that price here.