WhiteCoatSyndrome wrote: »You might do it but I do not possess Summerset and am not sufficiently incentivized to get it, therefore we cannot.
Seriously though, have fun you lot.

Given how MMO content is consumed; I wager they have already counted the majority of people.
Day 1 and we already got the Pony.
I still wish the 100% prize was a house of our choosing. I don't want a house on Artaeum.
Take a deep breath and calm down. We are in a theater here. And the play is "Summerfall event" by Zenimax Online Studios marketing department.
Would it be a good play if it was over overnight? Of course not. We need to have some longevity, some suspense. The bar has stopped conveniently on an arbitrary 35%, after being on an arbitrary 20%. In one day we got to that first reward. That little ray of hope that should keep you going and waiting to see what happens next. And the play will progress on. Depending on how dramatic the author wants to be we might have to wait till the last day of the even to get that coveted 100%. But it will happen. Because nobody in the marketing department enjoys tragedy. The play will have a happy ending.
Now that I'm done with this, ask yourself: How bad will ZOS look if this event fails? Yeah, really bad. Bad to the point where noone even bothers to play their latest expansion. This will not fly with the suits and with the public. So lean back and enjoy the show. This is like wrestling where the results are already predetermined.