@ZOS_RichLambert wants us to do the content. Everyone at Zeni wants us to do the content.
Doing the content earns us more skill points to use.
More skill points means higher re-spec costs for changing our skill morphs or changing desired skill lines such as happens when shifting a character from wielding weapon type A to wielding weapon type B. Or as happens when shifting a character away from being damage focused to tank or healer focused.
In a nutshell, doing the content directly causes the baseline re-spec cost to increase. The system as constructed effectively penalizes the act of completing game content. This is called a perverse incentive.
https://en.wikipedia.org/wiki/Perverse_incentive
There is no way to avoid the need to re-spec the skill points entirely, so the goal becomes to mitigate the amount of gold it costs us as much as possible. We have incentive to use as few skill points as possible, to cut the general purpose utility of the character into a role as narrowly defined as possible, in order to limit the number of skill points used.
To put this is more concrete terms, it costs me as much to reclaim 4 skill points from jewelry crafting lapidary research as it would cost me to reclaim 49 skill points from two hander / bow / medium armor to shift from dps to tank.
The avoidance motive leads to using as few skill points as possible, and the most assured way of securing that is to discard the goal of completing the content itself. After all, it cannot charge us for more skill points than we have.
The cost to re-spec skill points needs to change so that it is not itself an active discouraging factor to playing the game.
Xbox NA