In TES5 there were quests that would make you the jarl’s “thane”, i think ESO should take it a step further. ZOS should have a quest/dlc in the future where you become lord/king of an area, it would come with the addition of a house you can purchase with in game gold or crown store for your throne. The best areas for this would be colovian highlands or nibenay valley, or somewhere in skyrim i think. And to go back ti questing you can leave the city in charge to your steward or deputy or hand of the king, whatever you wana call it.