Like most players of ESO, I love the game. And like most players, I understand that Zos can't 'please all the people all the time', there will always be aspects of the game that some enjoy and others never touch. But one thing I think almost all players agree on, is that the cost of Crown store items is way too high.
ESO is a 'live' game, with a steady stream of new content and updates (loving Summerset by the way), all of which needs to be funded one way or another, the lovely guys and gals that bring us all that great content need paying after all and Zos is a business not a charity.
Having said that, and understanding that costs need to be covered and profit made....
I CANNOT SEE ANY JUSTIFICATION FOR THE PRICES OF CROWN STORE ITEMS!
My perspective comes from being a long time player, an ESO+ member, a minimum wage earner and a consumer of goods from the Crown store. Most of my purchases are Homestead related, with the (very) occasional Crown Crate or other item.
Before someone screams 'Your part of the problem'... STOP! .... No, players who use the Crown store, whether thats to help support the game or just to get that special item for their latest decorating masterpiece, are NOT the problem.
The problem is the highly inflated prices. Sure, those with enough disposable income will pay whatever the asking price is for something they want, but why does Zos focus so much on those with the deepest pockets. So many players simply don't earn enough to pay the prices of the Crown store and many others who can afford to, simply refuse to pay such high prices.
This business practice lends an air of elitism to a game and community that shouldn't be there, it encourages feelings of 'them and us' between the 'have's and have not's'. It creates friction between the player base and Zos, promoting the idea that Zos is just another greedy corporation.
But it doesn't have to be this way.
• Reduce the cost of Crown store items across the board (and I mean by a LOT).
• This will allow more players to buy from the Crown store and buy more often.
• Which will reduce the feeling of elitism due to more players being able to get the items they want.
• That in turn ups the fun factor.
• And lessons negativity towards Zos.
• Zos still gets its profit, because MORE players will buy from the Crown store MORE often.
Please
@ZOS_GinaBruno and
@ZOS_JessicaFolsom .... can we make the Crown store a place for all of your community to enjoy and not just for the wealthy few.
With kind regards and love for your game.