Hey ZOS? It's time to cut house prices in half.
I know I've spoken about this before; It's not because I'm stingy (I'm a whale, I've bought houses for myself and my partner), but rather because I think that the current house prices are hurting more than helping. With the influx of players right now, as big as it is after Vvardenfell and Summerset, the house prices are doing more harm than good to ZOS's coffers.
In my opinion, going by how market trends work? Slashing the housing prices in half would lead to three times as many the upper-end houses being sold, and as much as 5-6 times as many of the lower-end ones. A profit across the board.
Raising them again might be necessary eventually as the size of the playerbase drops, though with it being as healthy as it is now? It's only hurting ZOS. Some of the choices ZOS makes sometimes seem questionable to me, but I digress.
The way they might want to go about this is having a 50 per cent off sale on houses whenever a new chapter drops, and launching new houses at a 50 per cent off discount for a time. That way it doesn't annoy people who paid full price for them (I wouldn't be bothered, I'd personally prefer that the game I enjoy playing continues to be financially viable).
So, let's do a poll.
If houses went on a 50 per cent off sale, would you buy a house?
Let's Talk House Prices 87 votes
Yes, I don't own any houses yet and I want one!
Yes, and I already own a house (or houses)!
No, I already own a house and want the prices to stay where they are.
No, I don't own a house yet but house prices wouldn't influence me.

2 votes
No, I don't own a house and won't buy at any price.