If they continue as they have but with the crates dropping at the end of streams rather than bunched up at the end of events I can see it being a big hit.
A lot of streamers got increased audiences from it so it's really working for them. I am still personally not happy with exclusives because I feel I "have" to take part to get an exclusive I want but I guess without them it wouldn't be as effective.
Either way it's gone well and people seem happy.