I want it. Badly. I dont even know whats it called because its available only on Halloween (for the last 2 years at least), and only through buying in the shop, the dye itself is not available in the game. And thats really sad and annoying, because its the literally only orange thats... orange. Every other orange is... well, more on that later.
My fear is, that ZOS knows perfectly well that this orange is the best looking color in the game, and will keep it behind a paywall, for only once a year. I really want this color permanent. Because, once you remove it and choose another color, its gone. Until next halloween. IF they keep the Events up from now on. And until you have 400 Crowns i believe. :C
Please, at least make it an Achivement dye. Maybe for the Halloween Event, but permanent. I understand that games make some things available only one time, or only on Events, but a dye? A color for your gear? Thats a bit rough. And for all i know, this is the ONLY color thats not available in the game as a normal dye. No other color is this unavailable.
If you dont want to give us this color, then please, at least make a good orange. Because...

Rant from here on, discretion is advised! (Means, dont cry over what i write here if youre offended, thank you very much)

Most colors in the game are bad. Really, extremly bad. (If you want to argue about that, im all ears, but i would be really suprised.) This has multible reasons:
There are many colors. Much too many. Most of them look just alike. I mean there are how many reds, over 20? And how many do people use, 3? 4? That also look almost exactly the same? I appreciate that you tried to give us variety, but too many cooks spoil the broth. Literally not one player uses one of the first reds you get, i can bet my soul for that. Or greens. I dont see many people... to be honest, i dont see anyone, wearing ANY green color. I know youre trying to give us stuff for achivements, but in my opinion, i would rather have nothing then 14 reds and 8 greens that i personally wont ever use.
This many colors are confusing, because, and this brings me to my second point, the colors dont look like they are shown on the icon. Not at all. Not one single color looks on gear like it looks on the icon, not even Julianos White or Coldharbor Ash Black. And then they look even more diffrent on diffrent "Types" of armor. And im not talking about light or heavy armor, im talking about... i guess the closest to describing it is "texture". And not only that some colors shine on metallic surfaces and dont on textile, but even on diffrent types of textiles that should look the same colors look much diffrent. The best instance for this is, there are no oranges at all except for the one i mentioned earlier. There are colors that are CALLED orange, but they look... terrible. I guess this Senche Orange (or whatever its called) is the closest thing you got that looks kinda orangy... on metal. On textile, it looks, just like all other oranges, brown mixed with red. And that really is an ugly brown.
Oh, and the worst thing about textures is on costumes. Every color on every costume (i have) is warped beyond recognition. Every Red is a deep purple or a light peach on my Dark Shaman costume. Which means, i cant wear any reds on that costume, at all. Everything that distorts colors is amplified on costumes.

And now for the really confusing part. You have SHOWN that you can make a good orange. A perfect orange! Or other good colors, like the Abyssal Beryl blue. Those are even ones of the only colors that do NOT distort on costumes! Thats amazing! If i hadnt seen those kinds of colors, i would just say, maybe its the lighting. Maybe its the engine. Maybe good colors are just not possible in this game. But those colors ARE good! So its none of those reasons. And i really cant figure out why we (still) have so many so bad colors. But one of the best colors, we dont get. I cant wrap my head around it.
I mean, when you sell this orange once a year to a few hundred people, does it make you SO much money that you dont want to give it to us? Because i believe you can make a lot more money with a lot more other things. Like Mounts. Costumes. DLCs. All the things you make money with atm. I really dont think this orange makes enough money to pay even 10% of one workers loan for one month.
I mean, money is money, but keeping one single color from us only for money? Thats too greedy even for Zenimax. I wont belive thats the case.

One reason i write this (now), is because of the implementation of the transmog and weapon coloring features in the next update. This is absolutley amazing! This also shows, you still care about things like this. And you should. Games are supposed to be fun. And individuality is one of the biggest fun factors in games, especially online games.
So my biggest question is: Do we get a color overhaul at some point? My personal suggestion would be, delete 50% of all colors (because, as i said, most of them just look like the color next to it), and change textures a bit, so that the colors in the icons really match the color that is on the gear. That would be a really big step in the right direction.

I know that this "fashion" stuff is not that important to everyone, but to me (and probably a few others) it is. (As you can see clearly with this textwall...) In Dark Souls for instance, nice looking armor and weapons are so important, that its called "Fashion souls" when you dont care about the stats of an item but only for the look. You want to look good/badass/edgy/whatever floats your boat. And thats exactly the same here. And here, you dont have to worry about stats at all now with transmogs. I mean, just imagine if you would have to run around in the gear you first ever found in Eso, with the colors from the first achivements you ever got. Thats wouldnt give you quite the feeling of being an amazing character in this game, would it? Certanly not for me.
For me, individuality, "fashion", whatever, is a fun factor as big as some of the big game mechanics. The work to worth ratio on overhauling the dyes is worth it in my eyes.

Here is a screenshot with the orange halloween dye on my costume (that also was available only for 3 days only 1 time in history so far, but with costumes i can see why... somewhat), maybe you understand why i want this color freely available. (And maybe you even know the name of it, just write it in here so people know, thanks.)