To put it simply. How the Zenimax handled the Alliances in Elder Scrolls Online was poor.
They hyped up how important the Alliances were in the game. Much like how WoW did. Making the Alliance War as a/the central conflict in the game. Problem being, unless it's PvP, Alliance doesn't really matter in the game.
The decision to let players, after they complete their factions story, to visit the other alliances made the option to choose a side kind of meaningless.
Why would I make a character in the Daggerfall Covenant to learn about them, when I can still do that storyline with my Ebonheart Pact character?
Now the adventure pack that allows players to pick any race for any faction DOES have some lore that supports it.
For Example: Not all the Argonians were ok with the Ebonheart Pact because they didn't want to ally themselves with the Dark Elves, so they fled and found safe haven in Valenwood.
There is also the fact that the major guilds are not involved in the war and therefore have members of all races.
I understand that people want to play with their friends no matter their alliance and I understand that people do not want areas closed off to them. I am not arguing against that.
I perfectly understand on a game mechanics level where that perspective is coming from.
I am speaking from an Role Playing point of view; ZOS does not make faction loyalty matter in the world and story.
The reason I have a problem with this is because the players themselves don't really care about alliances. From personal experience; It is more fun when people care more about what's going on in the world. ZOS should encourage player investment in factions. ESO should have players with firm political identities who feel strongly about their alliance.
Perhaps instead of Ebonheart players going through the exact same storylines as players from AD & DC did in their zones (and vice versa), they could have their own alliance storylines.
When I am in Glenumbra I want Ebonheart specific storylines.
If I am from AD and am in Shadowfen then I want storylines unique to my alliance. (like maybe hunting down the renegades who went about killing Argonian children in the name of the Domion)
If you have friends in another faction that want to join in then share the quest, but otherwise it should feel like a continuation of your story and not restarting in another alliance.
However, I do not see this happening now but it is something I would like ZOS to take into consideration for the future. Maybe have an Expansion that updates the base game zone quest content to be more relevant with what is going on currently and add more alliance related stuff to do, therefore making alliance choice more pertinent.
What Are Your Thoughts? Comment Below!