As long as people are getting such long loading screens, they should have something to read to alleviate boredom, or maybe so they can learn a combat tip that they didn't know, such as "you can interrupt bosses and enemies by pressing "(whatever key you have interrupt on)", or "you can draw aggro using 1h/s skills, or by using a heavy attack from a frost staff with the ancient knowledge passive". Gods know that some people could really use these tips, and sometimes even veterans could use a refresher.