In the main pinned discussion on improvements to ESO Plus I thought to suggest that the benefits offer more value to subscribers based on the length of an active subscription. I’m curious if you agree that an added benefit to the length would be of interest.

In that suggestion, I also think non-subscriber who purchase eso plus once and stop or crown purchase only customers could find some access to paid features currently locked under eso plus.

Comment link: https://forums.elderscrollsonline.com/en/discussion/comment/4597150/#Comment_4597150

I know some subscribers feel offering some of the current benefits outside of a subscription would devalue their subscription, therefore it seems obvious that the current model is of little value. If ZOS were to continually reward customers who subscribe and remain under a subscription longer, it should make way for a lesser version of some benefits to be purchased outright.

This incentive would create a decision to subscribe for value, as well as offer non-subscribers value in order to allow more customer types to spend money in different ways.

This came about as I’ve noticed I’ve spent 200% less this year than prior years due to annual changes. If not for Morrowind, I wouldnt have spent $60 this year so that can’t be good for revenue when I spent $120-$250/year prior. Now I’m not suggesting anyone should need to spend that, but if they are willing to, whether it’s a subscription or non-subscription, there are opportunities to establish value for each paying customer.