During the course of the Midyear Mayhem event, we've seen the lengths to which the PvE community is willing to give PvP a try for an achievement & title to the benefit of the health and participation in the available campaigns. What we've also seen in this event is how simple it is for ZoS to add additional campaigns to the roster to accommodate this interest.
In light of this:
1. Additional Achievements & PvE-style rewards should be added to the routine aspects of PvP: titles, achievements, costumes, dyes etc. should be added to the regular mechanics of Cyrodiil for kill streaks, defense streaks, etc. similar to battlegrounds (and more the merrier there as well) to reward remarkable PvP performance. Why there is no achievement for running a scroll, for example, at this point is just silly. Incentivize PvP with such things; it will only make it more interesting across the community.
2. There should be additional Cyrodiil campaigns for both CP and noCP -- it makes no sense, for example, that when the community was upset at the lack of a 7-day CP campaign, the solution was to remove/replace the 7day noCP campaign -- it should be added back in now that we know ZoS can create campaigns from thin air as they see fit. There's no reason to have fewer options.
-Drakk