All TES games for me was kind of single player sandbox. With ESO it is clear that this game is another incarnation of theme park mmo genre. Of course it have beautiful world, few interesting quests (but in average single player TES games are much better). So ESO team, please consider adding some kind of sandbox player to player gameplay style. Maybe staring conflict between guilds and open PVP for those guild? Maybe guild houses which can be upgraded for long time. Kind of guild based PVP. Maybe type of player assassination contracts as part of Dark Brotherhood DLC 2.0? It could be PVP focused DLC: players who tag themselves as participating it this DLC may be tagged as contract objective and then hunt by those who pickup contract? ESO is somewhere between average and good as single player game, and the same as multi player mmo game. Please consider improving online experience, or at least introduce some story content which will be really coop based.