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Build you gotta theorycraft it a little. For PVE there is I think some ranger build on www.alcasthq.com, in short you want some penetration set and some good damage set. Depends what tier are you (new player looking for easy gear, etc) alcast lists such options too.
For PVP run whatever fits your style. 1 Damage set and 1 Sustain set. Staple sustain sets for ranger type character are Marksman or Bone Pirate. Damage whatever again. Hunding is safe choice.
I think if you bow as your primary dps there are some bow/bow builds on YouTube just have a look at what they're running. Otherwise as soon as you bring in another weapon, preferably dw for pve, that would be your main weapon because it's more powerful, but I've heard of people being able to pull 30k dps on a bow bow build. Idk if that was with vma bows or not though.