they will be in business for many years, but their rebutation will continue to drop with each passing year.
i have noticed that with pay to win games, 1000 quitter doesnt really matter as long as one guy spend alone over 1000 pound/dollar/euro per half year. or split that between 4 guy. so if the story is correct that eso has 10 million players. and based on my big spenders vs quitters strategy, then you need only 10k ppl to spend alot and zenimax is damn happy.
pay to win games ofc differs from eso type games, but for these spenders spending on very rare mounts etc is pretty much equilavent to being winner, they get *** loads of jealous ppl and that boost their virtual ego by masses.
hey look! i spent 1k dollar to make mah house look like boss, and i got all these cool toys, also mah boi got fabulous costumes and i can turn on any of my alts their mount speed to max by just snapping my fingers, oh and you say you got 10 mount??? lol you n00b, i got 50 mount and i can put them all into my garage.