Since the beginning of my playtime in ESO quests were just a chore to get skill points and reach max level, i usually didnt even listen to the conversations. With the exception of the main molag bal story the quests were unorganized and the stories were dull.
This story actually had me want to finish it even though I could get skill points, shards and exp much faster in the old zones.
I would say of all the things that I hated a about Morrowind the story is actually a good part.