I have been a paying subscriber for about half a year now. This isn't about Morrowind or what is a DLC or what is an expansion. Its about the crown store. Specifically, the prices in the store. I was a huge cheerleader of this game a few months ago but haven't played in the last few. It all started with a couple of things. The 2500 elk mount around Christmas and the Crown Crates. Basically its the prices in the store. As we all know, ESO+ doesn't hold the value it once did. Wrongly or rightly.

Once I get my bags sorted out, I am likely to end my ESO+ membership due to what I once thought as a value being more like an annoyance. The 1500 crowns I get a month simply don't go as far as I think they should. We not only have things like pricey mounts to contend with but costumes that costs 1000. Even more bothersome is that most of the costumes featured in the game are now released behind the Crown Crates. Is there any chance of having an explanation of why most costumes aren't sold in the Store instead of in a Crate?

Now I saw nothing wrong with the introduction of the Crates into the game. After all, if you didn't like or want something you could trade it in for gems to buy what you do want. Except there are problems there. Costumes, hair styles, etc. that you don't own are yours regardless if you want them or not. This was especially annoying to me getting two Argonian crests when I don't have an Argonian character. Even if i did have one, I don't get the option to sell this back for gems. However, the gems you get for a sale are so tiny its practically laughable to think you can sale back an item to get an item you do want. So, I no longer bothered with the Crates. This to me shows the biggest failure of the idea of having gems.

Now I'm sure many have no care for cosmetics which I understand. I, however, enjoy them. But I don't enjoy the prices that seem to keep getting more and more outrageous. This is especially true concerning housing. Has anyone at ZOS look at what a 65000 in game house cost in actual dollars not considering Crown sales? I drop a nice amount of cash on such items so $20 for an in game house isn't a big issue to me. $20 for a little room is. Another game I played in the past sells housing for just under $20. I own approximately 12 there. This was just something that happened over time as they were released. Guess how many houses I own in ESO not counting the free one? If you said zero, you win. And keep in mind, I am you target audience with this stuff.

So, what I propose as one thing to do with ESO+ membership is remove the RNG from Crown Crates. Apex mounts can remain at the mercy of the RNG but everything else is either purchasable with Crowns straight out by only ESO+ members (only they get the option to by pass the Khajiit) or they get a significant boost to the returned gems (like a resold scroll nets 25 instead of 1 or 2). Also, they get housing for significant discounts (way significant since you are just too high). Now that's just one way to make ESO+ more valuable but this will appeal only to those who enjoy cosmetics. Or you could go back to the cheaper prices in the Crown Store and have most of your costumes found there not Crates. I will continue to skip out of this housing "DLC" though. At this point, I see no value in ESO+ since I just dabble in crafting at best (you make one suit and pretty much done with it so I'll just respec that away). And besides, I consider myself pretty casual and so cosmetics is pretty much my cup of tea. But at this current rate, the Crowns I do have will continue to sit in my account waiting to pay for the next DLC (if they actually happen as described) and I will be cancelling my subscription. I honestly will not be waiting for the months for someone to decide how to reward people providing the steady income. Since that really should have been one of the first thoughts you had once you had devalued the amount of Crowns we received each month.

You have literally out priced items I normally would be buying armfuls of while at the same time devaluing ESO+. It literally is paying for a bag, some percentages and the new future DLC releases. Not the old ones ESO+ used to offer but the new ones. This seems to ask us to forget that we are missing the previous future releases we already should have seen. I can't count a "DLC" that is available to everyone regardless of subscription when the items being offered to us to take advantage of it are so terribly overpriced that there's no way I would use Crowns to buy them. I am uncertain how that was achieved or why. If it was to move everyone off ESO+, I think you are on the right track.

Like I said, though I reference Morrowind a little this isn't about it. I actually would be fine with it being called an expansion and everyone being expected to pay for it. Regardless if its the right size for one or not. I think the way you've tried to go around of ESO+ is just silly and it seems most saw through it and will probably quit over this anyways. But if that does happen, I don't want you to think that everyone who quits ESO+ is doing so because of Morrowind. I will be quitting because you Crown Store just has no more value to me with its current pricing. And just so you know, I have pre-ordered Morrowind. Regardless how many sales on Crowns you have, I will stop subscribing and stop buying them if the prices continue as they are. You can make money without coming across as gouging your customers. I know this is long and probably many with disagree with me. That's fine. Just letting you know why one customer will be going from a paying customer to a truly free playing customer. Of course without the cosmetics to entertain me more that what the game itself does, even that might be short-lived.

Do better and perhaps if you can't lower prices, maybe explain why they are the prices they are. I would really like to know why a tunic is worth $10 or why a copy of current in game housing is suddenly worth over $100 when sold to a player. And sorry for the length. And again, this is not about Morrowind but your extremely high store prices.