Korah_Eaglecry wrote: »Ive seen Lifetime Subs done in other games. Im not sure how I feel about them coming to ESO. From a business perspective they give upfront lumpsum profits. Long term that player becomes a burden as they no longer pay monthly but would still collect Crown Stipends. Considering how companies in F2P/B2P games typically focus their efforts on the players that come and go, those who would buy a LTS would eventually be forgotten or overlooked when new things came to the game. Very rarely would those LTSs be updated. I would not be shocked if the 1500 Crowns a month for Subs would changed to 500 Crowns a month for an LTS.