I know, I know, beating a dead horse. This was asked a few years back when ESO came to steam, with the new steam functionality though, this has me asking, why not give people with existing ESO accounts that came from a location that isn't Steam? I mean the choice is kinda as follows now:

1: keep your old account, don't have steam integration, including trading cards, posting on the community hub, uploading artwork, stats, achievements, etc., or
2: abandon your old account, including all dlc purchases, possible imperial edition content, pets exclusive to events like the monkey from beta testing, all your old characters and gain steam account functionality by buying the game a second time

I was a beta tester so I have the monkey pet, and if I wanted to do a unified library through Steam, I would have to give it up and start completely over, it's annoying that we are expected to give up our potential statuses, all our play time, our characters, just to get steam functionality. Speaking of, it makes even less sense that you have to reinstall the game completely just to get the functionality if you have the steam version.