How do you market a new zone to players who haven't finished the game?

m0riarty23 · November 2016

Wrothguard, was marketed to all players because it was one of the few places you could PvE with friends from ALL levels. So whenever you were all on, and needed something to do, you could pop over to Orcinium and quest.

Now we have Tameriel One, and we can do that on any zone. So, how do you convince players who still have 5-10 uncompleted zones to purchase new content like this?

Nestor · November 2016

Why, are you trying to convince someone to buy it?

It's a great zone with a great story and offers tons of Experience and repeatable dailies. It's the only zone I have taken all 5 of my mains through and will take the rest of my characters. DB I only did with one character and have no plans to do so with any other. Thieves I might take more than the 2 I have done through it, but not sure.

Solus · November 2016

m0riarty23 wrote: »

So, how do you convince players who still have 5-10 uncompleted zones to purchase new content like this?

Maelstrom Arena.

newtinmpls · November 2016

I sub, and have finished very little as I really LIKE wandering around and doing things when I'm in the mood to do them.

m0riarty23 · November 2016

I was thinking more about future zones like Wrothguard

FLuFFyxMuFFiN · November 2016

m0riarty23 wrote: »

I was thinking more about future zones like Wrothguard

So far none of the new zones have been directly linked to the story so you don't have to finish the story to go there.

Stopnaggin · November 2016

Why would this even matter? If new players haven't finished the story mode they can still do so. Extra content is always a good thing. IF you only want the original content so be it, but exploring different areas is a great break from the normal.

Runs · November 2016

m0riarty23 wrote: »

I was thinking more about future zones like Wrothguard

They will each have a niche... Orsinium is needed for the Maelstrom weapon. TG and DB are needed for the skill lines. IC is needed for another method of PvP when Cyrodill gets boring. Shadow of the Hist is needed if you want any of the sets, since you can't sell dungeon gear outside of the group you ran with. That goes for any set items from dungeons for future DLC, assuming they keep dungeon sets BoP with 2 hour trade for other people who own the DLC or sub group members.

bellanca6561n · November 2016

Wrothgar is not only the best written and voice acted of the ESO zones, it also demonstrates that Zenimax learned a lot about the online gaming medium itself since launch....well...with the exception of Maelstrom but that's another subject.

I hope we have more stand alone new zones like this.

Keep in mind, though, that most zones have self contained story arcs. Best of this, just in my opinion of course, is Stonefalls. The entire theme of that zone is picking at the often accepted wisdom that desperate times call for desperate measures.

Reaper's March is another very good stand alone zone.

T1 helps you appreciate the story in many ways, because it allow you to pick and choose the ones that will resonate more with you without having to also do the others.

Acrolas · November 2016

For $8 you can slaughter horkers and chub loon to your morally gray heart's content.
And pocket mammoths. But mostly horkers and chub loon.

NewBlacksmurf · November 2016

You don't.

You hopefully are building and developing content that fits into the games theme but content that does offer a mix of niche content for some large groups and with value added reasons for most players to do a lot of the content.

The issues personally that caused me to dislike the last 3 updates TG, DB and the dungeon pack are neither of those three touch on meaningful experiences for me.

If we can all be honest, if not for motifs and unless you wanted to kill and steal....the content isn't meaningful. Luckily there was large enough of a player base who really wanted stuff like this.

Tandor · November 2016

It makes more sense to access the DLC content now if you haven't finished the main story than it did before One Tamriel. Now you can return to the base game and not be over-leveled for it as you used to be.