I have no idea why it works this way but that's how it's been since they added the crown store.
Anything purchased outside the game is applied to both servers. For example if you pre-ordered the Imperial edition you'll have the Imperial race and horse and the Any Race, Any Alliance upgrade on both servers. Likewise if you have a subscription you'll get the sub bonuses on both servers.
But anything purchased in the crown store is specific to the server it's brought on. If you buy the Imperial upgrade inside the game you won't have it on the other server.
Even worse crowns are shared. If you spend crowns on the EU server they'll be removed from your crown balance on the NA server too.
So yes, if you want the DLC on both servers you'll have to buy it twice.
I understand why it works that way. It's all database-related.I have no idea why it works this way but that's how it's been since they added the crown store.
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Caius Drusus Imperial DK (DC) Bragg Ironhand Orc Temp (DC) Neesha Stalks-Shadows Argonian NB (EP) Falidir Altmer Sorcr (AD) J'zharka Khajiit NB (AD) |
Isabeau Runeseer Breton Sorc (DC) Fevassa Dunmer DK (EP) Manut Redguard Temp (AD) Tylera the Summoner Altmer Sorc (EP) Svari Snake-Blood Nord DK (AD) |
Ashlyn D'Elyse Breton NB (EP) Filindria Bosmer Temp (DC) Vigbjorn the Wanderer Nord Warden (EP) Hrokki Winterborn Breton Warden (DC) Basks-in-the-Sunshine Argonian Temp |
I wish the purchases worked across regions. I'm moving continents and I have to rebuy everything. Hell, in my case, just selling a server move (I mean they ostensibly did this for the PC -> PS4 copy anyway) would be a godsend.