Don't just sit around waiting, you need to directly select "Live" and confirm that, and then select "Live-EU" again and confirm that. Then you should only have to wait 45-90 seconds for the message to change to the EU welcome.Today I start the launcher and yet again I must wait the NA server to change to EU server even though Server(Live-EU) reads right there under the Play from the start!
@Juponen
Fellow player posted fix, not work around FIX
https://forums.elderscrollsonline.com/en-GB/discussion/295846/fix-for-eu-server-issue#latest