How about adding an item in the crown store that provides a perk to fisherman giving a small boost to the chance of catching a rare fish? How cool would it be to whip out an upgraded fishing rod when trying to reel in that prize blue? If not an upgraded rod, then maybe equip a costume that provided the boost? Tamriel hip waders of master angling?

Just think small things like that would be a fun addition to the crown store.