UltimaJoe777 wrote: »Runescape used to do it for 3,000 gold, no name change though. Skyrim had it part of a expansion/DLC.
Runescape was F2P and had no form of store like ESO's Crown Store. Skyrim is a single-player game
The fact ESO does it for Crowns is both expectable and acceptable. Otherwise people will change their names too much and that may cause problems.