You don't download anything. All you do is go to your game folder and double click on eso64.exe to open up the game (it won't open the launcher). Tada. You will be using 64 bit client
I'm not that technical, so in theory (my theory, of what I've heard) it should allow the game to use more of your system memory. Be warned though, the 64 bit client has been a bit buggy hence why it is not auto-launched from the launcher. I see they did some fixes today though, so I'll definitely be trying it out again!