They don't need anyone to give them that idea. The switch from subscription powered to BtP model pretty much ensured it would happen this way.Heaven forbid you give them the idea that charging crowns instead of gold is ok.
Meaning it likely is NOT coming with DB (although that would have been a perfect place for it, considering assassins might feel the need to change their appereance when wanted posters plaster their face all over tamriel...) but somewhen later this year...Longer term, expect to see information about systems like a character customization shop so you can change your character's gender, appearance, name, etc.,