Does Zenimax have any intention of altering the in game chat function? As it works now, you have guild chat, and zone chat in 3 different languages as well as simply zone chat. Guild chat is no use if you are in no guild, and zone chat is next to useless, because obviously there are some zones where there is a higher player density, and there are some where hardly anyone is. That and it seems like the zone chat is never used. I mentioned this in a thread earlier yet it seemed to vanish, so I will say it again. I have played ESO for 8 hours at a time and seen 4 comments in the zone chat, in all that time. I am aware of course when I see other players they are hard to miss, yet this does not stop the despair of it seeming like the game lacks a social element certain other MMOs I know and love have.
I feel like Zenimax made a mistake when they designed that feature of the game. A more rational option to my mind would be something along the lines of faction chat. A much larger version of zone chat that spreads to all corners of each of the 3 factions, and you get chat for the faction you belong to, or the faction you are playing in if you are doing Caldwells. Another option, and personally one I feel would be in the long run better, is to just allow there to be a full server chat. One for the EU server and one for the US one. This will benefit ESO in its feeling of community for people who choose for whatever reason to not join guilds at this time.
I also want to clarify this before I press send. This is NOT a critic on ESOs overall community. It's a critic on the limited chat function on the PC version of the game. I am well aware people are likely to be using outside apps such as TS, and also aware that most of chat probably goes on there or in guild chat...i just feel the in game chat that is not guild or set up via an outside source, is a weakness Zenimax should address.