1. Yes, I'd like my max level characters to appear at the top of the list. Not some lvl 25 storage character I started a long time ago and never play anymore.
2. You worded this funny. I think your idea to select which faction to claim a keep for is good, so Yes there. But you begin with asking for what sounds like a character Alliance change, which is no no no.
3. Yes, I want my most used guilds to be 1 and 2, not 4 or 5 just because I joined them later.
1. Yes - it's annoying we can't do this
2. No - make characters in different factions
3. Yes - annoying we can't do this but the option that change colors of guild chats helps this a lot.