" Admit it, you've all been there. You've sat around with your pals, chatting, laughing, and even arguing about your favorite things in a video game. For some, it's a specific scene – a story sequence that delivered a swift, fierce emotional gut-punch. For others, it's something social – an exhilarating moment shared amongst friends. Whatever the case, these conversations are often a great way to discover new games… or, perhaps, uncover more reasons to enjoy what you already love.

With that spirit in mind, we bring you a #MillionReasonsToPlay The Elder Scrolls Online: Tamriel Unlimited. Beginning today, we kick off a conversation across our social and community channels, one in which you can share with the world all the reasons you enjoy spending time in Tamriel. It can be as mundane as relaxing with a fishing rod in hand; it can be as majestic as a fiercely fought (but decisive) battle in the Alliance War. Whatever it is, we want to hear from you! "

It is time to go and troll social media... someone should have thought about advertising this just before a big maintenance update...