Guild Wars 2 isn't my cup of tea, but that game is a professionally ran A level game. It is just a whole different ball park.

For more marketing to make sense, ZOS would first have to up the focus on fixing and polishing the game. It hasn't seemed like that is going to happen for quite some time.

[Moderator Note: Edited per our rules on Bashing & Slanderous Comments]

They can start by using those wasted videos from Launch that they spent a fortune on.

frateanu.luiseb17_ESO wrote: »

Yes , title says everything.ZOS must advertise their game more .Also ESO must have more promotions..and sales. Look how over-hyped is Guild Wars 2 in the last year. I wish ESO to regain his position in top 3 MMOS in the world.

Maybe they are advertising, but since you don't belong to the target audience anymore (you already bought the game), they moved their advertising cannons to another battlefield. One you are not visiting.

GW2 is only advertising a lot recently because they're bringing out their first expansion in a week, and as part of the build up to that introduced a free trial version to try and persuade people who weren't sure it was worth even $10 when it was on sale to try the game. Shortly after the expansion is released it'll all die down again, until they have something else to promote.

ESO actually did the same not long ago. There was a lot of promotion around the time it went buy-to-play and again around the console release. At least there was in Europe. I was seeing ads on TV, on buses and trains all around London, and then I went to Paris and they were on all the buses and trains there too.

But that type of advertising is expensive and has a relatively short 'lifespan'. It's aimed at people who aren't interested enough in the type of product you're selling to seek out information on their own but might become interested if you can make it look exciting enough. That feeling will only last for a short time after seeing the adverts though, so it needs to be right around the time you want them to buy the product, and you can't just keep running them indefinitely because sooner or later they will become 'background noise' that no one really reads any more and then you'll be spending more on paying for advertising space than you make from it.

IMO what ESO would benefit most from right now is detailed (and positive!) coverage of the IC and Orsinium DLC in the gaming media. That's kind of the opposite - it's targeting people who are already interested in MMOs/games in general. They almost certainly know ESO exists and have made an "informed" (with varying degrees of accuracy) decision not to buy it. But detailed coverage of new content could persuade them to change their minds by showing that the game has changed, and continues to change, and as a result whatever put them off may not be applicable any more. Or simply by showing them the game is still going and there is still a lot of interest in it, from a section of the media they choose to read and so presumably agree with. Maybe they didn't buy it before because they didn't have time or money or were too into another game, now their situation might be different and that kind of coverage could make ESO look like a really good choice.

Cadbury wrote: »

Elektrakosh wrote: »

Malmai wrote: »

Elektrakosh wrote: »

They should fix the bugs first, then advertise.

I went to a game shop and enquired about ESO and he shook his head and told me to wait for Fallout 4.

That's how bad he thought of it.

LOL, im bit worried lot of players will start playing Fo4 for few months...

From what I've saw and the price of the Pip Boy collectors edition, there will be a lot of players who will move just because it looks and plays beautifully.

The PB edition is too expensive but that is by far one of the best things I have saw.

Yeah, the hype is real. I know some non-gamers who saw footage of FO4 and are excited about that. I'm starting to think that this will blow the Skyrim hype out of the water.

So, move over Fus Ro Dah and arrow-in-the-knee memes...

Indeed.

FO4 memes are coming.

Cadbury wrote: »

So, move over Fus Ro Dah and arrow-in-the-knee memes...

... but I can keep my Todd Howard's fangirl-ism :-) Looks like it's not going to be outdated any time soon ;-)

BlackEar wrote: »

I believe ESO still has to fight to get its reputation back. The best way if by word of mouth.

Other than that, I agree with more advertising.
ZOS can't you talk to your publisher and ask for treat?

Could not agree more I have got 3 friends off FFXIV And on to ESO

For me I am ok with things, have to look at who the bad mouthing is coming from giving it a bad reputation, is it coming from someone's opinion of the game or are they talking the real issues of the game, kind of like reading a review of a product, 90% give it five stars and the ones that give it one star tried to do something with the item it was not intended to do.

But once a company gets a bad reputation for what ever reason it is a hard hole to dig out of and most never do.

UltimaJoe777 wrote: »

The real problem is too many haters of this game are out there spreading word that this game is not worth playing and are trying to deter as many as they can from getting it which is honestly not cool.

Elektrakosh wrote: »

They should fix the bugs first, then advertise.

I went to a game shop and enquired about ESO, he shook his head and told me to wait for Fallout 4.

That's how bad he thought of it.

This guy should be fired for not doing his job properly. No game shop clerk should ever discourage sales of any game whatsoever. Just because he dislikes ESO does not mean it's a bad game...

Yeah and it's also his job to inform customers if a product is flawed or generally not good. He did good as he much rather give his honest "opinion" as a professional than deal with refunds and unhappy customers after. People much rather know what the game is like upfront than be mislead by "Buy it, it's great, real bargain and a real bang for your buck *it's *** really* Come on people, buy it while stocks last!".
That's why I when I buy PC parts, I go to a small, local PC shop where i know the owner as He will tell me if something i'm about to buy is "not that good" and instead offer a different, sometimes even cheaper, but better alternative.

If we make it to the ES6 we should do just fine, Im sure ES6 is gonna be another start for ESO too, but its probably like 2019, 2018 Winter earliest. F2P Cyrodil could be nice PR-stunt in the meanwhile, if they do it right, theres tons of people who would play Cyrodil nothing else, but I'd imagine Cyrodil needs more work, like Castles overhaul, why not some landscape improvements too, maybe remove most PVE content as well, just leave the villages.

Yeh I see gw2 everywhere.

First they need something to advertise?

A lovely positive community, fixed bugs and constant developing, connecting with players, reducing the grindfest.
It is really hard to fix ESO's rep after the disappointing launch and due to constant tries and failing at fixing and balancing some stuff out (champion system anyone? IC then?), people still quit while flipping tables.

I agree. ZOS marketing team should be pushing a little harder to bring in more players/sales. It's a great game.

P3ZZL3 wrote: »

Well, I've just downloaded the game mentioned by Op. It was free. Downloaded quickly. Realised I put it on the wrong drive and copied over fine to the right one. Loaded in an instant. The majority of our Guild here has done the same and has decided to take a break for a while. I suspect we are not alone

I tried to play that game for a while back in January/February and simply could not do it. I still have it installed, but I have not fired it up in months. I would go back to World of Warcraft first.