Man, IC is a blast. Interesting story so far (which ESO is up and down on), like that it continues the main plot. Very engaging mechanics, and the interplay with PVP and PVE, when it works well, works really well. Already some of my best nights of ESO have come from PVP/PVE engagements. I've even had some chivalrous enemy players attack me, and then sheath their weapon to let me finish a quest-related task--after which, of course, all bets are off.
Man, IC is frustrating. Well crafted, well intended playground gets *** on by oceans of blue, yellow, and red sweeping over the streets in what can only be described as God mode. I'm not even frustrated when I die--and I usually get mad and defensive when I die in video games. All I can do is laugh at the 30+ sea of red that rolled over me. It's comical how anyone could have fun playing in a zerg in post-war-torn streets. What part of rolling over sets of 1-4 players in a group of 30 is fun?
At present, for me, IC is unquestionably the very best of ESO, utterly swept under the rug by ZOS' allowing groups of players to enter God mode against the intended groups of 4, of which the most I've seen has been on 'Let's Play' videos with the dev team. Clearly, they want and designed this for groups of 4--that's how they play.
I don't care how you do it--but pretty much everyone agrees--somehow, in some way, you have got to make being in and forming a zerg in IC so punitive that no one will want to do it. Right now, it's not working, and it's painful because right past the death screen with 30 enemy players swarming behind it, is a game-within-a-game that is so close to being my favourite of all time.