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Undercutting in guild stores

Dark-titan45
OK so I have been in trading guilds since I figured out I can buy and sell tons of stuff and make money which I have been doing since level 10. But what is starting to *** me off is that people are constantly undercutting each other to make their item sell faster. I sell daedra hearts for 3k. I talked to my guild leader and he has posted in the MOTD that undercutting others will get you kicked. So everyone in my guild now sells stuff for about the same price. Daedra hearts for 3k, blue motifs for 3-4k grain solvent for 4-5k and so on. Whats pissing me off is that there are now people selling hearts for 2900... and its not only getting them less money but it hurts the guild because they don't get as much in taxes. Same with rare motifs, a few weeks ago they sold for 90-100k (Primal, daedric etc) and not I can buy them as low as 40k... That is ridiculous. Not only would you make more money if everyone sold for the same price but everything would be more smooth and efficient. In the one guild I am in we have a stall in daggerfall and there was about 3-4 of us selling grain solvent all for 4-5k, last night someone came in and bought all of them from everyone. So not only did we make more by staying around the same price for all of us but now the person buying didnt have to go to 5 different stalls to get a decent deal. I know people want to sell their *** and make money but please just look at the prices and sell for the same price! It will get you so much more money. #rantover
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Master Provisioner
Master Blacksmith
  • Forztr
    Forztr
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    lol blue motifs go for 250 on PC, Daedra hearts about 220

    Its a free market people can sell at any price they like. If someones pricing too low there's nothing stopping you buying it and relisting for a profit.

    does sound like the console market is starting to correct if you're noticing a lot of undercutting, maybe you should sell all your stock quick before it crashes.
    Edited by Forztr on July 18, 2015 4:19PM
  • ElfFromSpace
    ElfFromSpace
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    The guilds format actually allows players and guilds to discourage undercutting more than an auction house would. In an auction house nothing stops mega sellers from buying up hundreds of items to fix a price, and then listing for 1-10g less than the next guy which means your listing fees prohibit you from buying their item to resell it for a profit.

    Although it's not really feasible to stop undercutting and efforts to reduce it are often met with blatant misinterpretations or petty bickering, I do try to at least educate members about the issue.

    I consider harmful undercutting to be checking the prices in the store and then deliberately listing for 1-10g less than the next guy.

    I do not consider it undercutting when people post low for a fast sale and don't continually relisting the items. When people post large stacks at a discount, when people post items with volatile prices (such as the new Psijic Recipe Fragments) competitively to avoid being stuck with the item as the prices drop rapidly.
    Former GM Elder Scrolls Exchange
  • newtinmpls
    newtinmpls
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    I tend to undercut myself. If/when I accumulate too many "found" potions, I sell them in small stacks, and the default pricing (for rexample) might say 75; so if I have say, 10 stacks, I'll list them at 40, 60, 80 and 100. Sometimes the 100 will go first; it kind of depends on the type of search that the buyer is doing and how much or what shows up on their screen.

    Usually eventually they all sell, and the "average" price stays about the same.
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    ***
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  • Zershar_Vemod
    Zershar_Vemod
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    3k for a daedric heart?

    Stop taking that skooma.
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  • Psychobunni
    Psychobunni
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    Free Market.

    Console prices are insanely over inflated, even higher than pc launch. However, prices are going to drop and level out even if you guys can't price compare like pc can as more supply than demand floods the market.

    IMO, if you are in a trade guild that is putting a bunch of rules on what you can sell/pricing...your best bet is to find a better trade guild because they aren't going to control the market from one kiosk no matter how hard they try and will eventually fail or be left acquiring less desirable locations.


    A nothing under 100g I can understand as the guild does not collect fees or something on it, but that's the limit on acceptable sales rules (again, imo)
    If options weren't necessary, and everyone played the same way, no one would use addons. Fix the UI!

  • UTG_Zilla
    UTG_Zilla
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    Undercutting each other?! In a free market?!?! NO!!!!!!!!!!!!!!!!!!!!!!

    Lol....

    It's not going to stop, ever, so just get used to it now. People wanna sell their *** too and when they see someone selling for 1k, 'hey I'll sell for 950! Someone'll buy up'
  • Rinmaethodain
    Rinmaethodain
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    Its normal. Thats how open market works.

    The more of the goods floods market the lower price goes. Because everyone wants to sell it at the same time.
    And what they do when things dont sell? The lower price.

    If a great demand appeared for daedra hearts people will start buying out those at lower prices and naturally price will increase.
  • UTG_Zilla
    UTG_Zilla
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    3k for a daedric heart?

    Stop taking that skooma.

    I assume you haven't tasted the sugar from the moon then? Console deadric hearts sold for 7.5k last week
  • Somakarma
    Somakarma
    Pfft! You serious?

    Undercutting forms a healthy competitive market. You've never seen undercutting unless you've played the 0.01 isk game in Eve Online. The way round it is to sell higher quantity at a price your competitors won't stoop to.
  • timidobserver
    timidobserver
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    OK so I have been in trading guilds since I figured out I can buy and sell tons of stuff and make money which I have been doing since level 10. But what is starting to *** me off is that people are constantly undercutting each other to make their item sell faster. I sell daedra hearts for 3k. I talked to my guild leader and he has posted in the MOTD that undercutting others will get you kicked. So everyone in my guild now sells stuff for about the same price. Daedra hearts for 3k, blue motifs for 3-4k grain solvent for 4-5k and so on. Whats pissing me off is that there are now people selling hearts for 2900... and its not only getting them less money but it hurts the guild because they don't get as much in taxes. Same with rare motifs, a few weeks ago they sold for 90-100k (Primal, daedric etc) and not I can buy them as low as 40k... That is ridiculous. Not only would you make more money if everyone sold for the same price but everything would be more smooth and efficient. In the one guild I am in we have a stall in daggerfall and there was about 3-4 of us selling grain solvent all for 4-5k, last night someone came in and bought all of them from everyone. So not only did we make more by staying around the same price for all of us but now the person buying didnt have to go to 5 different stalls to get a decent deal. I know people want to sell their *** and make money but please just look at the prices and sell for the same price! It will get you so much more money. #rantover

    If you are a power seller, then you make more gold by getting your stuff sold asap. By power selling, I mean someone that has accrues a stockpile of stuff to sale and need your slots to open up asap.
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  • Rinmaethodain
    Rinmaethodain
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    Despite that this is free market, undercutting is annoying. People listing 1g lower than you because they want to sell something NAO. They ignore fact that people buy a lot actually. I always have best sales overnight including things at higher price that most at the time of posting them.

    The worst thing about undercutters is when players who do it are loaded with money and they just dont care for how much they sale. They would be better off with vendoring items but they decide to sell it for nothing in store.

    Ive seen several cases where someone was trying SO HARD to undercut others prices that after sale taxes he earned LESS than if he would vendor things.
    This is common with all crafting materials (ingots, sanded woods, cloths and leathers)
  • Yinmaigao
    Yinmaigao
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    Undercutting by 1g isn't really undercutting... it is annoying, but doesn't change the overall "market value".

    And guess what? Once that item 1g cheaper than your's is sold, you are next in line for a sale!

    To me, the only undercutting is if someone is consistently cutting by greater than 10%
  • Akavir_Sentinel
    Akavir_Sentinel
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    It's a free market. I loathe the guild trader system, and only sell my items in zone chat, often considerably undercutting their prices, and there is not a damn thing any trade guild can do about it.
    Can't find the items you are looking for? Need a place to trade? We welcome ESO players of all platforms at ESO Trade, the home for trading of goods and services in the lands of Tamriel.
  • Akavir_Sentinel
    Akavir_Sentinel
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    Somakarma wrote: »
    The way round it is to sell higher quantity at a price your competitors won't stoop to.

    ^ This right here. I sell stacks upon stacks of items in zone chat in bulk for prices the guilds simply cannot compete with.
    Can't find the items you are looking for? Need a place to trade? We welcome ESO players of all platforms at ESO Trade, the home for trading of goods and services in the lands of Tamriel.
  • UTG_Zilla
    UTG_Zilla
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    If the lowest I've seen for 6 dwarven oils is 10k and I sold 5 for 3k, am i undercutting or fixing price? Fixing price :)
    Edited by UTG_Zilla on July 18, 2015 5:26PM
  • Rinmaethodain
    Rinmaethodain
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    Well if you are mad at this, you can try doing something like this:

    Buy out all items that have price lower that you think they should have
    List them up at appropriate price of your choice.

    You can try to 'manipulate' or 'control' market, called 'price fixing' but its tedious and can backfire at you. And its just annoying as undercutting.
  • arena25
    arena25
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    OK so I have been in trading guilds since I figured out I can buy and sell tons of stuff and make money which I have been doing since level 10. But what is starting to *** me off is that people are constantly undercutting each other to make their item sell faster. I sell daedra hearts for 3k. I talked to my guild leader and he has posted in the MOTD that undercutting others will get you kicked. So everyone in my guild now sells stuff for about the same price. Daedra hearts for 3k, blue motifs for 3-4k grain solvent for 4-5k and so on. Whats pissing me off is that there are now people selling hearts for 2900... and its not only getting them less money but it hurts the guild because they don't get as much in taxes. Same with rare motifs, a few weeks ago they sold for 90-100k (Primal, daedric etc) and not I can buy them as low as 40k... That is ridiculous. Not only would you make more money if everyone sold for the same price but everything would be more smooth and efficient. In the one guild I am in we have a stall in daggerfall and there was about 3-4 of us selling grain solvent all for 4-5k, last night someone came in and bought all of them from everyone. So not only did we make more by staying around the same price for all of us but now the person buying didnt have to go to 5 different stalls to get a decent deal. I know people want to sell their *** and make money but please just look at the prices and sell for the same price! It will get you so much more money. #rantover

    Ok, I will admit I'm a bit guilty of undercutting, but I personally sell for far cheaper than the average price, because it sells faster. Not as much money, but that's easily supplemented via Justice System.

    I once tried to sell a Daedric Motif for 750 gold. I later changed it to 16K. In fact, I have a thread started about it...linked below...

    If you don't like undercutting, you're free to leave at anytime. Because, sometimes people have other sources of income other than the guild.
    If you can't handle the heat...stay out of the kitchen!
  • Xendyn
    Xendyn
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    Forztr wrote: »
    lol blue motifs go for 250 on PC, Daedra hearts about 220

    Its a free market people can sell at any price they like. If someones pricing too low there's nothing stopping you buying it and relisting for a profit.

    does sound like the console market is starting to correct if you're noticing a lot of undercutting, maybe you should sell all your stock quick before it crashes.

    This^
    The console market is going to equalize eventually as more players get to Vet and start picking up more of those motifs, style mats, etc.
    What you see now is just the PC Vet transfers cornering the market with their borrowed and copied over goods.
    Prices should and will most likely, come down.
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  • Ephany
    Ephany
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    There's next to nothing to spend gold on in this game.
    So, who cares?
  • Reverb
    Reverb
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    The farther out from launch you get, the more prices will drop because things will be less rare. If your guild doesn't allow users to sell at the lower, adjusted prices to match the market, your guild will die. Nobody will buy because you will always be higher priced than other guilds. The economy changes quickly, and sellers have to adapt. Just ask anybody on PC that still has a recipe fragment listed in their store for 200k. :D
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  • waterfairy
    waterfairy
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    UTG_Zilla wrote: »
    3k for a daedric heart?

    Stop taking that skooma.

    I assume you haven't tasted the sugar from the moon then? Console deadric hearts sold for 7.5k last week
    ha that's because some people set outrageous prices...I've actually seen someone listing 1 page of a Dwemer motif for 50K in a guild trader.
    In the Elden Root tree there were people selling daedra hearts in the 500-1000 range the other night and the rare motifs like primal were going for 40K which is still high but not the absurd 100K I've seen them listed for.
  • Acrolas
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    Ask J.C. Penney how that even-price *** worked out for them.

    It didn't.

    If you don't know the psychology of sales, I'm going to ignore your silly guild rules and not even bother joining.
    Want to know the quickest way to find a business idiot? Ask him or her which is the best price:
    2,995, 2,999, or 3,000
    signing off
  • UglyTriangle
    UglyTriangle
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    Doesn't this happen in every game that allows people to sell stuff? It's the market at work. If everyone is forced to sell at the same price, there's no real competition. And nobody wants to pay for overpriced crud.
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  • arena25
    arena25
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    Acrolas wrote: »
    Ask J.C. Penney how that even-price *** worked out for them.

    It didn't.

    If you don't know the psychology of sales, I'm going to ignore your silly guild rules and not even bother joining.
    Want to know the quickest way to find a business idiot? Ask him or her which is the best price:
    2,995, 2,999, or 3,000

    I don't know this J.C. Penny thing you're talking about. Do you have a link to it?

    And as I said, undercutting is common...all about competition.
    If you can't handle the heat...stay out of the kitchen!
  • OrphanHelgen
    OrphanHelgen
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    Im sorry. I might be one of those who underprice. I thought it was a good thing.
    PC, EU server, Ebonheart Pact


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  • Acrolas
    Acrolas
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    arena25 wrote: »
    I don't know this J.C. Penny thing you're talking about. Do you have a link to it?


    If you watch the entire thing, it's also relevant to the Tel Var Stone debate.


    https://www.youtube.com/watch?v=QxfkWZPAUg4
    signing off
  • Agobi
    Agobi
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    Honestly I never even check what something "should" sell for...I just dump it on the vendor for a price I know sells. The end

    Probably costs me quite a bit in the long run...but I cant be arsed to keep track

    And if some guild-person tries to come in and dictate my prices? oooh how fun that would be :D
    Edited by Agobi on July 18, 2015 7:16PM
  • shatulance
    I look at other guild stores for estimate prices then lower mine to be competitive and offer buyers a better deal than some of the overpriced items. I'm not after ripping people off but I also want to sell my stuff so what's wrong with undercutting if the prices are too high to start with?
  • bertenburnyb16_ESO
    bertenburnyb16_ESO
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    Undercutting is the normal state of the market, supply and demand, you can't win em all, and FYI if u try and standardize the prizes, u won't be able to play the game of buy-low-sell-high yourself Einstein, but well, eventually your trade guild will go out of buisness, since in all the other guilds, prices will drop (and rise sometimes to) because that's how a free market works, supply and demand (except for zos who controls the droprates)
    So I wish you good luck on your crusade to control the market, goodluckwiththat
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  • Elephant42
    Elephant42
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    Maybe, just maybe some players put stuff up for sale cheaply not because they are out to make money, but simply because they just want to - gasp - help other players out a bit...
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