Trade gold on an alt to a friend or acquaintance or guildy in another faction. Meet at a specific location in IC. He/She lets you kill them and take their stones. They make some gold and you get a pile of stones for new gear or mats. ZOS adds a whole new way to make gold. People don't have to pay for the materials in guild stores they just buy what they want with the stones they just purchased. PVPers can finally make some gold without having to face the RNG and hope to get lucky on a sought after set piece. Each alliance gets their own gold making server as well as buff server for faster stone farming. Yeah some people will get scammed, but some people will become know to be trustworthy and will make some good gold doing it.